10th, a day after Twitter's botched rollout of an $8 a month subscription plan giving users blue checkmarks. And unfortunately, that's what happened." "I wouldn't want to be a part of undermining with capricious decision-making. "What matters to me, ultimately, is not the decision, but how the decision is made," he said.
An important one: he would only stay as long as decisions were made based on Twitter's policies and principles. When Musk took over, Roth wrote down "red lines" he was unwilling to cross, including breaking the law and lying publicly. (Musk would go on to reinstate the Babylon Bee's account along with others after Roth resigned).īut as the days went on, Roth found that wasn't always the case. " was convinced ultimately that taking that kind of one-off action would undermine Twitter's rules and would create gaps in consistency of enforcement that would make Twitter a less trustworthy place," Roth said. Roth and Musk discussed whether reinstating the account would entail a broader change to Twitter's rules against misgendering or be a singular exception. "A lot of the times in the weeks that we worked together, when a situation would come up and I would explain the rules, I would explain the factors influencing the situation, and I would suggest a course of action that was aligned with our policies, he would listen to and, oftentimes, accept that approach."įor example, one of Musk's first priorities was to bring back some controversial accounts, including the Babylon Bee, a conservative satirical site that was suspended for misgendering a Biden administration official. "Those caricatures weren't true to my experience with him," Roth said. Roth described a gap between Musk's public persona as a brash and capricious autocrat – Musk changed his bio to "Chief Twit" after closing the deal – and the seasoned executive whom Roth interacted with. In the nearly eight years Roth spent at Twitter, he saw the company through a cascade of crises, from Russian interference in the 2016 election to the company's unprecedented decision to ban Trump.Īfter Musk took control, Roth was one of the few high-level executives remaining at the company as the new owner fired top management. You can't do this work with a skeleton crew," Roth said.Ĭulture Misinformation threatens Twitter's function as a public safety tool The cuts include contract content moderators, the company's human rights team and investigators working to curb political manipulation and child sexual abuse material. That's dramatically shrunk the number of people working to keep Twitter users safe. Meanwhile Musk laid off half the company's staff and issued an ultimatum asking remaining employees to commit to a new "hardcore" Twitter or resign. This week, Twitter quietly updated its online rulebook to say it was no longer enforcing policies against misleading claims about COVID-19. Last week, Musk announced a "general amnesty" for many suspended accounts (although he also suspended Ye, the rapper formerly known as Kanye West, on Thursday after Ye posted an image of a swastika inside a Star of David).
He reinstated accounts that had been barred for violating Twitter's rules, including that of former President Donald Trump, who was banned after the Jan.
Musk has rapidly transformed Twitter's previous approach to what is and isn't allowed. Untangling Disinformation Elon Musk allows Donald Trump back on Twitter
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